About

Chris Mason MBA

Chris Mason is a seasoned leader with over 40 years of experience in the tech industry, bringing a wealth of expertise in strategy, innovation, and team empowerment. As a former Technical Director, General Manager, Product Manager and Software Developer, Chris spearheaded advancements in software development, hardware design, sales, marketing, and business operations. Chris has cultivated a reputation for mentoring teams and guiding businesses through transformative periods, including navigating senior leadership transitions, company acquisition, and managing organizational restructuring.

An Executive MBA graduate from the University of Winchester, Chris combines academic rigor with practical insights to drive meaningful change. His dissertation on “Barriers to Open Innovation for Technology SMEs” underscores his ability to tackle complex challenges and deliver solutions that foster collaboration and creativity.

Chris’s entrepreneurial spirit extends beyond his corporate roles. As a strategic advisor and non-executive director, he supports startups and SMEs in achieving their potential, leveraging his expertise in leadership development and business strategy. With a passion for empowering others and creating impact, Chris is dedicated to helping businesses succeed by aligning innovation with actionable goals.

Forever Unfinished – The Weirdfruit Manifesto

Strategy. Mentorship. Radical clarity for people building what’s next.

I’ve never believed in final forms.
Not in business. Not in people. Not in me.

After four decades in tech, leadership, and invention, I know how to build things that last. But I’m not here to rest on legacy. I’m here to stay alive to what’s next. To what’s weird. To what’s not yet named.

Weirdfruit is not a brand.
It’s an evolving signal.

It holds all I’ve learned:

  • how to lead without breaking,
  • how to innovate with soul,
  • how to mentor without ego,
  • how to use technology—especially AI—not as a shortcut, but as a conscious collaborator.

Because we’re not just building smarter tools. We’re building the ethics, the culture, and the responsibility around them.
AI must serve the many—not the few. It must amplify creativity, not erase it. And it must be wielded with intention by those who understand both the code and the consequence.

I stay unfinished so I can stay alert.
So I can challenge hype with nuance.
And help others do the same.

I’m proud of that.
Proud to be a body of work in motion.
Proud to guide founders and rebels without pretending I’ve got all the answers.
Proud to build spaces where people can think differently, feel deeply, and still get sh*t done.

I’m the advisor who rewrites the map as we go.
The strategist who welcomes contradiction.
The elder who still has sharp edges.
The mentor who isn’t afraid to say:
“This part of me is new.”

Weirdfruit is here for the ones who won’t sit still.
Who are tired of tidy answers.
Who are building the future but still asking, “Who do I want to be in it?”

This is a place for becoming.
A space for unfinished minds.
For work that breathes.

Because if you’re finished, you’re probably playing too small.

The impediment to action advances action. What stands in the way becomes the way.

MARCUS AURELIUS

Let’s work together on your
next project